Masters of Taste

Taste is King.

One place. Every product insight. Built for marketers who know product wins.

143 marketers accessed Fanta Lemon insights in the last 7 days
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Start Here

Where do you want to start?

How It Works

Four pillars. One product-centric mindset.

Everything you need to understand your Edge, track how you stand vs. consumer perception, and act on it.

Portfolio

Brand Library

Product differentiators, recommended lenses, and direct links to content for every brand in the portfolio.

Capability Building

Masterclasses

Deep sessions with R&D experts, master blenders, and category leads who know the product inside out.

Interactive Navigator

Find My Lens

Three questions. One recommendation. Discover which product communication approach fits your strategy.

Need-State
Functional Benefit
RTB Type
Your Lens

What is your priority need-state?

Destinations

Where content lives

Content Alchemist

Transform 300-slide decks into podcasts, summaries, deep-dives, and talking points using AI.

Open Alchemist

Nexus AI

Deep product insights, data analytics, and competitive intelligence at your fingertips.

Open Nexus AI

KO Playground

Interactive strategy tool for real-time product positioning and lens exploration.

Launch Playground

Content Library

Full decks, inspiration packs, agency briefs, and product experience case studies.

Browse content

Masterclasses

Recorded sessions and upcoming live events with R&D experts and master blenders.

Watch sessions

Masters League

Compete globally, earn certifications, and get recognized as a true Master of Taste.

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